danielskog.se

Bilddagboken is one of the fastest growing Swedish online communities. About a week ago they suddenly changed their design and many members reacted with frustration and anger. In one of the discussion boards on Bilddagboken it was stated that the administrators apparently received 18 000 complaints during the first five days after the redesign! The discontent were not only because of the new functionality or the new appearance, it was also coming from feeling powerless. Members felt disappointed about not being involved in the process and were surprised by the sudden change.

The same scenario has been displayed in many other online communities and social network sites. Every time LunarStorm changes its appearance you will find members reacting with frustration and every time Facebook changes some of its features there will be complaints. Online venues like Bilddagboken must continue to develop to keep up with what’s happening around them and it seems reasonable that they will have to change the design sometimes. But wouldn’t it be nice to involve the members in the design process? After all they invest a lot of their time and energy in the community and they want to feel that they have some kind of influence. When the software environment suddenly changes it is somewhat similar to redecorating their living room without asking them. No wonder they get mad.

If you spend a lot of time in online social spaces you need to remember that these environment are privately owned and that you most often do not know anything about their further development or how the conditions for spending time there might suddenly change. If you are managing such a place, remember that the members want to have some kind of influence. They are not merely “users” but co-producers creating an attractive environment. If you want to have a thriving community you need to let go of some of the power and invite the members to participate in the process of developing the site.

[Also posted in Swedish on my Umeå Live blog]